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WIRED just named �㽶��ý one of Europe’s hottest startups

We didn’t have “ending up on hot list” pencilled in for 2025, but here we are.

WIRED has named �㽶��ý one of Europe’s Hottest Startups. Which feels pretty good, given they’ve spent the last few decades calling the shots on what matters in tech.

Good to know the editorial team like the idea of using points to pay for a decent Sunday roast or a West End seat without digging around for a QR code. (To be fair though, who doesn’t).

When Tim, Harry and Theso started �㽶��ý, the goal was simple - to build a card that actually rewards real life. Food. Travel. Culture. The stuff you love to do, done better. Three years on, and more and more members are joining and sticking around. That part matters most.

So being noticed by WIRED is a big moment. They’ve documented the digital revolution from the front row, and it means a lot to be recognised for doing something a little different. Less finance chat. More experiences. One swipe at a time.

To our members, thanks for coming along for the ride.

To WIRED, thanks for the nod.

Now back to work.