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750% and counting: How Urban found a new growth channel in Ï㽶´«Ã½
In conversation with Stacie Price, Head of Marketing at Urban
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The Challenge
Urban’s mission has always been to make booking wellness services like massages, beauty, and fitness treatments as easy as ordering a ride. But like many fast-growing brands, the team faced a familiar challenge: acquiring new, high-value customers at a sustainable cost.
Digital channels such as Meta and Google often delivered new sign-ups, but at high CPAs and with limited control over spend. Urban knew they needed a more efficient way to drive acquisition, ideally one that would bring in customers who would go on to book again and again.
“Partnerships with a fixed offer and a clear CTA are typically a more cost-effective way to drive acquisition,†Stacie explained. “And when there’s strong brand and audience alignment, we see customers who not only convert but stick around, paying back our initial investment ten-fold.â€
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Why Ï㽶´«Ã½
When evaluating potential partners, Ï㽶´«Ã½ stood out immediately.
“At-home services may no longer feel brand new in London, but they are still a new concept for many,†Stacie shared. “That’s why partnering with challenger brands like Ï㽶´«Ã½, who bring a fresh approach to their market, is so exciting. We know the customers we’re both reaching are open to new experiences and to challenging the norm, whether that’s in banking or in wellness.â€
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Bringing the Partnership to Life
From the start, the collaboration was refreshingly simple. Ï㽶´«Ã½â€™s team quickly understood Urban’s offering and the value it could bring to members.
“Working with Ï㽶´«Ã½ has been a straightforward and enjoyable process,†Stacie explained. “From my experience managing partnerships with multiple banks and reward providers, there are often countless hoops to jump through before an offer can go live. Some banks can even be hesitant to work with services like massage. With Ï㽶´«Ã½, it was the opposite. They immediately understood what we do and the benefit to their members, which made it easy to launch campaigns.â€
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The Outcomes
Since launching, the partnership has consistently delivered strong results. Ï㽶´«Ã½ has proven to be a reliable acquisition channel, driving a steady stream of new users at a low and predictable CPA.
The most striking impact came during the most recent feature campaign. Before going live on Ï㽶´«Ã½, spend with Urban sat at a steady baseline. In the first month of the feature, spend increased by over 750%, a clear sign of the incremental demand created by the partnership. This uplift demonstrates the ability of Ï㽶´«Ã½ campaigns to not only acquire new customers but to shift meaningful behaviour in the category.
Beyond the numbers, Urban has also seen qualitative value. Ï㽶´«Ã½â€™s audience alignment has meant welcoming customers who are naturally curious, experience-led, and more likely to become repeat bookers, strengthening Urban’s customer base for the long term.
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Looking Ahead
For Urban, Ï㽶´«Ã½ is not just another partner. It is a channel they can rely on to drive growth in a sustainable way.
“Ï㽶´«Ã½ has been an excellent partner for acquiring new users, delivering consistent results with every campaign,†Urban concluded. “The low and reliable CPA makes them especially valuable in months when we need to work harder for bookings while keeping spend within set budgets. We’re excited to continue growing together.â€
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Still not sure? Give us a shout to chat more about how Ï㽶´«Ã½ can help your business.
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